I read to my child, I taught him to read! – says Wojciech Mann in a spot promoting the #TataTeżCzyta2025 campaign, in which he appeared with his son,
Sitting, lying down, standing. On the tram, in the waiting room, in bed. Read! To yourself and, above all, to your child. At every stage of their development.
#TataTeżCzyta is a nationwide campaign encouraging men to read – who statistically still read less than women.
Children whose parents read to them regularly understand twice as many words as their peers by the age of three!
Reading influences development and stimulates life's success. It allows us to understand ourselves and others, and to distance ourselves from the hardships of growing up. It provides knowledge that goes hand in hand with agency.
The spot, featuring Wojciech and Marcin Mann, was created thanks to the support of PRO BONO! The spot will appear online, on radio, on television, and in public and urban spaces.
Director: Tadeusz Śliwa
Cinematographer: Michał Sobociński
Creative concept and script: Brain
Producer: Michał Wilk
Production manager: Arek Waś
Production: Otofilm
Post-production: OrkaFilm
Sound: CafeOle
Production assistant: Weronika Preiss
Editing: Robert Gryka
Set designer: Darek Walaszczyk
Props: Piotr Gołaszewski
Gaffer: Janusz Bulanda
Steadicam: Marek Zajączkowski
Sharpener: Przemek Gabryjelski
Camera assistant: Jakub Skrzypczyński
Video: Michał Kreft Sound: Piotr Pacuła
Costumes: Martyna Perkowska
Makeup: Paulina Mielniczek
On-duty planners: Yellowóz
Set manager: Remik Kubiak
Transport: Piotr Waś
Campaign page: www.tatatezczyta.pl
The Universal Reading Foundation thanks everyone involved in the creation of the spot, as well as the campaign partners. Special thanks also go to GroupM and the Helios cinema chain for their support.