{"id":995194,"date":"2025-09-30T16:35:47","date_gmt":"2025-09-30T14:35:47","guid":{"rendered":"https:\/\/www.fpc.org.pl\/?p=995194"},"modified":"2025-09-30T17:21:32","modified_gmt":"2025-09-30T15:21:32","slug":"20-rodzicow-zaczelo-czytac-dzieciom-dzieki-kampanii-tatatezczyta-podsumowanie-edycji-2025","status":"publish","type":"post","link":"https:\/\/www.fpc.org.pl\/eng\/20-rodzicow-zaczelo-czytac-dzieciom-dzieki-kampanii-tatatezczyta-podsumowanie-edycji-2025\/","title":{"rendered":"20% parents started reading to their children thanks to the #TataTe\u017cCzyta campaign \u2013 summary of the 2025 edition"},"content":{"rendered":"
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20% parents started reading to their children thanks to the #TataTe\u017cCzyta campaign \u2013 a nationwide pro-reading campaign with record reach and growing recognition<\/strong><\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Campaign #TataTe\u017cCzyta, whose goal from 2023 is to invite men to read \u2013 fathers, grandfathers, brothers,<\/strong> has proven its effectiveness. Research conducted pro bono by Research Collective shows that 20% of parents started reading to their children under the influence of the campaign<\/strong>, and almost 60% participants declared that the campaign encouraged them to read books more often*<\/strong>.<\/p>\n

The culmination is in May and June \u2013 but we build a habit that will last the whole year<\/strong><\/p>\n

The campaign, created by the Universal Reading Foundation and Tatarak Publishing House, focuses on media activities, events, and educational campaigns, primarily in the spring \u2013 in May and June. This is when television and radio spots are broadcast, reading events are premiered, and educational materials are widely distributed.<\/p>\n

The strength of the #TataTe\u017cCzyta campaign, which also confirms its impact, is the increasingly visible presence of the narrative throughout the year. It is an open initiative that does not cease when official activities end..<\/strong> Grassroots activities are undertaken throughout the year \u2013 in libraries, schools, kindergartens, fathers' clubs and local cultural institutions.<\/strong> Thanks to this, the action becomes a social movement, not just a one-off campaign.<\/p>\n

\u201e"We wanted the campaign to be more than just a one-off firework, but an impulse for lasting change. Today we can say that #TataTe\u017cCzyta is becoming a visible, present topic before our eyes, and a true catalyst for change. It's incredible." says Agnieszka Nyc, campaign coordinator.<\/strong><\/p>\n

#TataTe\u017cCzytaNaWakacjach \u2013 response to "\u201esummer slide<\/em>\u201d<\/strong><\/p>\n

The new thing in this year's edition was the slogan #TataAlsoReadsOnHolidays<\/strong>. The organizers emphasize that summer is a natural time for reading together \u2013 families spend more time together, and books can accompany travel, the beach, or relaxing at home.<\/p>\n

Importantly, summer reading also has an educational aspect. Educators and psychologists warn that children who completely put books aside during the summer are at risk of so-called. \u201e"summer slide"\u201d<\/strong> \u2013 that is, a regression in acquired language and reading skills. Research shows that even a break in reading practice of just a few weeks can result in a decline in reading skills and difficulties returning to learning in September. Therefore, reading together as a family during the summer holidays is crucial for maintaining and developing children's competences, as well as facilitating a smoother return to school.<\/p>\n

Record reach and real impact<\/strong><\/p>\n

\u00a0<\/strong>2025 edition of the #Tata campaign Also Reads this:<\/p>\n