{"id":993960,"date":"2025-05-13T14:20:47","date_gmt":"2025-05-13T12:20:47","guid":{"rendered":"https:\/\/www.fpc.org.pl\/?p=993960"},"modified":"2025-05-16T14:51:38","modified_gmt":"2025-05-16T12:51:38","slug":"tatatezczyta2025_spotkampanii","status":"publish","type":"post","link":"https:\/\/www.fpc.org.pl\/eng\/tatatezczyta2025_spotkampanii\/","title":{"rendered":"Read to your child, teach them to read! \u2013 the premiere of the new edition of the #TataTe\u017cCzyta campaign."},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

I read to my child, I taught him to read! \u2013 says Wojciech Mann in a spot promoting the #TataTe\u017cCzyta2025 campaign, in which he appeared with his son,<\/b><\/p>

Sitting, lying down, standing. On the tram, in the waiting room, in bed. Read!\nTo yourself and, above all, to your child. At every stage of their development.<\/p>

#TataTe\u017cCzyta is a nationwide campaign encouraging men to read \u2013 who statistically still read less than women.<\/p>

Children whose parents read to them regularly understand twice as many words as their peers by the age of three!<\/p>

Reading influences development and stimulates life's success. It allows us to understand ourselves and others, and to distance ourselves from the hardships of growing up. It provides knowledge that goes hand in hand with agency.<\/p>

The spot, featuring Wojciech and Marcin Mann, was created thanks to the support of PRO BONO! The spot will appear online, on radio, on television, and in public and urban spaces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Director: Tadeusz \u015aliwa<\/p>

Cinematographer: Micha\u0142 Soboci\u0144ski
Creative concept and script: Brain
Producer: Micha\u0142 Wilk
Production manager: Arek Wa\u015b
Production: Otofilm
Post-production: OrkaFilm
Sound: CafeOle
Production assistant: Weronika Preiss
Editing: Robert Gryka
Set designer: Darek Walaszczyk
Props: Piotr Go\u0142aszewski
Gaffer: Janusz Bulanda
Steadicam: Marek Zaj\u0105czkowski
Sharpener: Przemek Gabryjelski
Camera assistant: Jakub Skrzypczy\u0144ski
Video: Micha\u0142 Kreft Sound: Piotr Pacu\u0142a
Costumes: Martyna Perkowska
Makeup: Paulina Mielniczek
On-duty planners: Yellow\u00f3z
Set manager: Remik Kubiak
Transport: Piotr Wa\u015b<\/p>

Campaign page: www.tatatezczyta.pl<\/a><\/strong><\/p>

The Universal Reading Foundation thanks everyone involved in the creation of the spot, as well as the campaign partners. Special thanks also go to GroupM and the Helios cinema chain for their support.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Czyta\u0142em dziecku, nauczy\u0142em je czyta\u0107! – m\u00f3wi Wojciech Mann w spocie promuj\u0105cym kampani\u0119 #TataTe\u017cCzyta2025, w kt\u00f3rym wyst\u0105pi\u0142 wraz z synem, Marcinem. Siedz\u0105c, le\u017c\u0105c, stoj\u0105c. W tramwaju, w poczekalni, w \u0142\u00f3\u017cku. Czytaj! Samemu sobie, a przede wszystkim dziecku. Na ka\u017cdym etapie jego rozwoju. #TataTe\u017cCzyta to og\u00f3lnopolska kampania zapraszaj\u0105ca do czytania m\u0119\u017cczyzn – kt\u00f3rzy statystycznie wci\u0105\u017c czytaj\u0105…<\/p>","protected":false},"author":9,"featured_media":993961,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109],"tags":[86,96],"class_list":["post-993960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nasze-dzialania","tag-tatatezczyta","tag-fundacja-powszechnego-czytania","odd"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fpc.org.pl\/eng\/wp-json\/wp\/v2\/posts\/993960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fpc.org.pl\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fpc.org.pl\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fpc.org.pl\/eng\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fpc.org.pl\/eng\/wp-json\/wp\/v2\/comments?post=993960"}],"version-history":[{"count":13,"href":"https:\/\/www.fpc.org.pl\/eng\/wp-json\/wp\/v2\/posts\/993960\/revisions"}],"predecessor-version":[{"id":993974,"href":"https:\/\/www.fpc.org.pl\/eng\/wp-json\/wp\/v2\/posts\/993960\/revisions\/993974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fpc.org.pl\/eng\/wp-json\/wp\/v2\/media\/993961"}],"wp:attachment":[{"href":"https:\/\/www.fpc.org.pl\/eng\/wp-json\/wp\/v2\/media?parent=993960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fpc.org.pl\/eng\/wp-json\/wp\/v2\/categories?post=993960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fpc.org.pl\/eng\/wp-json\/wp\/v2\/tags?post=993960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}