The book protects
Still, too many parents don't read to their young children every day. Help them reach out to them from the very first months of their child's life. they could support and protect - his development, emotions, relationships, mental health.
In a world full of pressure, overloaded stimuli and loneliness among screens, children need the protection and supportive attention of their parents more than ever. BOOK this ensures. Reading to a child is like:
- protective helmet for the developing mind and psyche
- life jacket for emotions
- seat belt for relationships
- sturdy shoes for self-esteem.
If you read to your child regularly from the first months of life, you give them a good protective package – you support their development and strengthen their mental resilience. Some children lack this protection. You can provide it through the Prescription Book program.
Help protect and support children's development
with a prescription book
PLN 37 is enough to support two children.
Every contribution counts
How does it work?
As part of our support program, doctors recommend that parents of young children read along with a healthy diet, adequate sleep, and exercise. The Prescription Book is already operating in nearly 400 locations in Poland and supports up to 30,000 children a year.
However, we know that the needs are much greater. We want to reach out specifically to those areas where knowledge about the role of books in the development of young children is lacking and where social campaigns promoting reading have a harder time reaching the mainstream.
You can help us with this. Thanks to you, we will enable The program will include additional doctors and medical facilities, which will allow us to reach more parents and children. Because every child deserves the chance for healthy development, and reading books is a much-needed counterbalance to screens these days.
Just PLN 18.50 is enough to cover at least one child.
Where does this amount come from?
1 Primary Care Pediatrician
accepted during the year
an average of 90 children aged
from 0 to 2 years.
1650 PLN
This amount covers the costs of printing and shipping a package of children's books, materials for parents and training for doctors, nurses and midwives.
10,000 CHILDREN
to so many little patients
can reach within a year
with the Prescription Book of 111 doctors.
Why does it work?
Every parent wants the best for their child. Therefore, it's often enough to show mothers and fathers how they can easily support their child's development daily, from the first months, or even days of life. Because not reading isn't a result of laziness or ill will. Sometimes, it's simply a lack of sufficient knowledge or a lack of example from their own home and childhood.
What makes our program effective?
THE AUTHORITY OF A DOCTOR
A doctor's recommendation gives parents the impetus to change their daily habits. Thanks to it, parents discover how important reading is to their child's development and are more willing to do so.
A BOOK FOR HOME
A parent leaves the doctor's office with a book appropriate for their child's age. The physical presence of a book in the home promotes reading.
SIMPLE INSTRUCTIONS
Many parents want to read but don't know how to do it with a young child – should they read aloud or perhaps tell a story? A simple instruction from a doctor can alleviate any concerns.
Why is this important?
ONLY 34% PARENTS
38% mothers and 30% fathers
spends time with children,
reading books to them.*
* based on the Family Power 2 syndicated study conducted by IQS in 2023.
The study included families without children and families with children aged 2-18.
Complete quantitative and qualitative process.
1 IN 10 CHILDREN
under one year of age
and 1 in 3 two-year-olds gets into my hands
smartphone or tablet.*
*CBOS study, 2019
How does a book protect children?
READING is
a helmet for a developing mind
protects the brain development and the developing psyche of the child.
What a little one experiences in the first few months will have a lasting impact on their development. Research shows that reading strengthens neural connections, develops language and executive functions. It also reduces the damage caused by premature exposure to screens.
READING is
a life jacket for emotions
Research shows that young children who are read to concentrate more easily, develop play skills faster, cope better with separation anxiety, and are less prone to hyperreactivity and aggressive behavior.
READING is
seat belt for relationships
It gives the child a sense of security and belonging in a world full of uncertainty, pressure and tension.
READING is
solid shoes for self-esteem
SUPPORT OUR CAMPAIGN AND GIVE CHILDREN A CHANCE FOR HEALTHY DEVELOPMENT
READING is
a protective umbrella for mental health
Thanks to this, the child gains mental resilience, which allows him or her to better cope with stress, anxiety and difficulties in life.
This year's spring edition of the Book Protects campaign is part of a program that uses the extraordinary power of books to support the cognitive and emotional development of children and promote reading among adults, especially those at risk of reading exclusion.
We collaborate with publishing houses and unite a community of donors around the campaign, so that through books they can improve the quality of life, help people process traumatic experiences (e.g., in the face of war or refugee situations), reduce stress, bring joy, and ensure a better start – in life or a new chapter.
Book on Prescription This project integrates supporting children's reading habits into preventive healthcare. Its goal is for medical staff to recommend daily reading to children, their parents, and caregivers.
It supports the health and proper emotional and intellectual development of young children. Reading aloud to children daily and talking with them is an indispensable foundation for their emotional stability, social skills, and intellectual development.